Since 1946, a forerunner in healthy living
A true story
OUR HISTORY
La Vie Claire was launched in 1946 by a humanist with a vision and great respect
for the earth and natural products, Henri-Charles Geffroy.
Poisoned with mustard gas during World War One, Henri-Charles Geffroy was
able to regain his health and extend his life expectancy with a very natural diet
composed primarily of fruits, vegetables and seeds.
"Think clearly, see clearly,
act clearly, and live a clear life"
INITIALLY, A MATTER OF DEEP BELIEF
To share his experience, he created the magazine La Vie
Claire in 1946. Henri-Charles Geffroy wanted to create a
platform to freely express his vision and to connect others
who saw things differently, who seek to “think clearly,
see clearly, act clearly, and live a clear life”.
DRIVEN BY THIS
CONVICTION,
THE PROJECT OF
LA VIE CLAIRE PRODUCT
RANGE TAKES SHAPE
The magazine was a success, and many readers asked Henri-Charles
Geffroy to help them find the foods that met the
standards he recommended.
In answer to such a request, he decided, in 1948, to create
the first La Vie Claire cooperative, proposing the first
products under the La Vie Claire brand.
From that period on, the network and its product range
grew steadily.
