Products


1600 EXCLUSIVE
LA VIE CLAIRE PRODUCTS

The La Vie Claire Brand is a pioneer in organic products exclusively distributed in our chain of retail stores. Our business is to seek out, select, develop, design, distribute and advise on quality organic and natural products. La Vie Claire is an expert and committed brand that applies strict standards, with more than 1,600 products and an average of 100 new releases every year.



THE WIDEST "OWN-BRAND" RANGE IN THE FRENCH MARKET

Our brand is known by our supplier partners and loyal consumers for its quality and high standards. With 1,600 products, the La Vie Claire brand proposes the widest range of organic products in the French market, including:

  • Everyday products such as bread and fresh prepared foods (dairy, meat products, vegetarian deli, etc.)
  • A full range of sweet and savoury grocery items: oils, beverages, biscuits, cereals, jams,
    • flours, grains, pasta, canned vegetable, dried fruits, etc.
  • Bulk organic products.
  • Other rapidly growing categories of organic products: organic gluten-free products, herbal medicines, essential oils, Cosmébio® personal care and cosmetic products, and Ecocert® cleaning products.






LA VIE CLAIRE,
SELECTING THE BEST RETAILER ORGANIC BRANDS.

To complement our range of La Vie Claire products and offer a comprehensive selection of organic, natural and healthy alternatives, we propose more than 4,500 products across all categories selected from among the market’s leading brands, with which we enjoy long-standing relationships. We are thus able to offer a wide range of gluten-free products, wines, baby products, beauty products, nutritional supplements, etc. These brands and products are selected by procurement committees referencing very specific criteria.

La Vie Claire also offers a choice of healthy, seasonal fruits and vegetables grown organically. Our local philosophy leads us to prefer French producers, and especially producers located in the Rhône-Alpes region, the French leader in terms of number of organic farms and products. In proposing its more than 6,000 listed products, La Vie Claire relies on an effective logistics organisation that simplifies procurement.