Expertise

Each product developed for our brand is chosen according to our own specifications and very strict selection criteria.

• We set high standards for the nutritional and flavour aspects of the products developed under our brand.


• La Vie Claire organic products surpass existing standards in their rejection of chemical fertilisers and pesticides, and guarantee the absence of GMOs and allergens.


• We set our own threshold for GMO testing at 0.1%, which is the lowest detectable amount, whereas regulatory requirements for non-GMO labelling apply to foods containing up to 0.9% GMOs.


• At La Vie Claire, we have set a threshold of 0.02mg/kg in case of environmental contamination, whereas regulations do not define a limit : European organic farming regulations prohibit the use of pesticides but do not set an upper limit in case of contamination.


• The use of PBO (piperonyl butoxide) in organic farming as a synergist for natural pesticides is prohibited by La Vie Claire beyond a level of 0.07mg/kg, although regulatory guidelines permit it.

with more than 2,000 analyses conducted each year by COFRAC accredited laboratories (ISHA, Eurofins and CETAM) on all our products. We also share our monitoring plan using SECURBIO®, a data centralisation system for organic providers that La Vie Claire promotes to ensure reliable sourcing and guarantee the quality of organic products.

We entrust verification of all the products under our brand to certification agency ECOCERT®, and are also the first French retail chain to have implemented audits of its stores under our own specifications, in addition to those required by law.

For our cosmetic products, the Cosmébio® “Green and Organic Cosmetics” charter is a guarantee for consumers that our products respect people and the environment. Our La Vie Claire personal care and beauty products display the Cosmebio® logo, and our formulations even exceed the requirements of the charter.

Our formulas include

• At least 98% ingredients of natural origin, compared with a 95% requirement for Cosmebio®.
• At least 98% of plant ingredients are certified organic, compared with a 95% requirement for Cosmebio®.

• At least 20% of ingredients are certified organic, compared with a 10% requirement for Cosmebio®.
Following the same principle, Ecocert® proposes a benchmark dedicated to cleaning products that is the most stringent in the market. We choose it to certify the products in our Ecoclair® range.

This organisation’s purpose is to educate consumers in all aspects of veganism, and to support vegans and those who wish to become one.
La Vie Claire proposes a range of vegan products that are identified by a Vegan Society logo on the packaging.

We partner with the AFDIAG, French association for gluten intolerance, to earn its logo on our gluten-free products.
Our brand’s products comply with very strictly defined specifications, and are produced in gluten-free plants.